Linda A Macaulay
Professor of System Design / Manchester Business School
The University of Manchester, Booth Street East, M15 6PB
t: +44 (0)161 200 3354 e: linda.macaulay@manchester.ac.uk
   
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Marketing to Design | ||
| Duration: | 3 years (1989 - 92) | |
| Funding body: | ICL | |
| Grant value: | £22,000 | |
| Status: | Principal investigator | |
| Industrial collaboration: | ICL | |
| This funding provided a further opportunity to test USTM in practice with a number of ICL product teams. The products included (a) an ease-of-use front-end to an operating system; (b) a manufacturing products portfolio; (c) a creative graphics package | ||